I am constantly reading the reviews and adjust our “wish list” resorts accordingly. Knowing which resorts meet our vacation enjoyment criterion and what the prices for these resorts are, makes it easier to jump on a good deal when one comes up.
Having the advantage of being multi-lingual, I also keep up with foreign language reviews because I’m well aware of cultural standards and differences in expectations. This is more important to me that Canadian regional differences! I’ve traveled from coast to coast and lived in Toronto as well, so I know that Canadians do not all have the same mindset. One thing I’ve always found amusing is that the more negative reviews seem to come from those parts of Canada that have the better deals.
Reading between the lines is really important! I discount completely negative and positive reviews as well as reviews from people who go back to the same resort all the time because they have a “special friend” there. Resorts are always changing- for good or bad- and anyone who never mentions changes is kidding themselves (and others!).
One of the last things I do before booking a resort is to check if the resort is being offered at a really hot price from another Canadian departure city. This gives me a pretty good idea of whether the resort will be “dominated” by any one regional group during my stay.
I always keep in mind that any review is a “snapshot” in time from the reviewers perspective and personal opinion. It helps a great deal if the reviewer gives some hints as to their age group, whether they travelled alone, with their partner only or with a large group of friends and what kind of vacation they were looking for ( R&R, party hardy).